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Research papers

The rise and power of online communities in the network economy

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Alexandra Trabak
September 1, 2000
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Citation

Trabak, A. (2000a, September 01). The rise and power of online communities in the network economy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-rise-and-power-of-online-communities-in-the-network-economy-